Market Research and Evaluation

• Defining communication program goals and objectives
• Identification and qualification of target audience
• Recruitment of study participants
• Review and assessment of communication tools
• Evaluation of the effectiveness of communication programs

Strategic Marketing

• Selection of appropriate strategies and tactics
• Message development, testing, and refinement
• Provision of recommendations on best marketing channels
• Coordination of approval with client’s communication office
• Design and implementation of dissemination plans

Media, Public Relations (PR), and Promotional Services  

• Press kit design and development
• Web site design, development, and maintenance
• Development of public service announcements
• Design and placement of journal/magazine advertisements
• Exhibit and poster design
• Promotional brochure development
• Management of direct mail campaigns
• Media/PR events design, management, and evaluation